Sun 24 Campaign - Mumbai

Kshitij’s sensibility for his subjects is felt through his work. There is an attention to detail as he captures the places and people who have inspired him through the years. ‘Most of the subjects are my friends with whom I spend my time in India,’ he shares. ‘They are brilliant creatives in their own rights – each with a personal style that stands out.’ His portraits reveal the energy of the ever-evolving Indian capital, which in the photographer’s own words, is facing ‘a cultural shift as a developing city.’ The result is a campaign that celebrates Mumbai’s colourful characters and their individualities.